Begging money may sound easy, but it’s not. For people to give you money, you have to give them a compelling reason. For successful fundraising events, here are three great tips that we would like to share with you.
RESEARCH ABOUT YOUR DONORS
You want your donors to think that you can read their minds. You don’t have to actually learn how to be a mind reader, you just have to research each one of them. Aside from an individual research, you also have to research your donors as a whole.
Researching requires answered to be questioned. What type of words do your donors use? What story do they tell when they feel passionate? What do they care about must? What other charities are they involved in? Do they have a prior history of giving donations?
With our internet, it’s so easy to get information about your donors. So, therefore, take advantage of it and research as much as you can about them. You can ask your donors for answers, personally. However, you must know how read their answers.
TELL INFLUENTIAL STORIES
If you want to connect your donor’s emotions to the main purpose of your fundraising event, powerful stories are one of the most effective ways. If your fundraising event does not have a brand or a story to symbolize your purpose, your donors won’t be able to visualize or completely perceive how righteous your purpose is. If your speaker has the capacity to make the audience connect with him/her (or a story) on an emotional level, they tend to toward holding your fundraising purpose. Therefore, never forget to share some heartwarming story to your donors, increasing your chances to get more donations for your charity.
Don’t waste your potential donors’ time during the fundraising event, use it to educate them about your cause, and showcase them the effect they can create by donating. You cause use photographs, videos, quotations, and even through pieces of artwork.
It’s also a great way to show them what their donations can accomplish. Giving the donors with real examples of the endgame of the money you’ll be raising and the impact it will have will give fulfillment to your donor, encouraging them to be regular donors for your next fundraising events.
DO NOT BE AFRAID TO BE GOOFY
You don’t have to have the same fundraising ideas as other charities. You can combine fun and humor to raising more money and getting more donors.
There are many ways you can be goofy. One is by rewarding your donors with a unique token of appreciation after donating. You can also aim silly, small objectives that come along with a consequence for the organizer, helping other people to donate to your cause. For example, you can tell them you’ll shave your 5-year-old beard if you reach $6, 000. Not only that, there are other organizations that impose consequences first, compelling individuals to donate to get rid of that consequence.